Betterlore has entered the iGaming industry with an innovative approach, merging traditional arcade games and advanced digital technology. Established in 2019 as BLC Systems Ltd., the company has its foundations in Germany with team hubs in Malta and Serbia. Betterlore’s aim is to disrupt the conventional online gaming scene by introducing "live mechanics" games — a completely new category that allows players to interact with physical arcade machines in real-time from their devices.
One of their most notable achievements is the launch of The Coin Pusher, a game that brings the familiar excitement of traditional coin-pushing arcade machines to the online world. Players can control actual machines remotely, creating a seamless blend of physical and digital gaming experiences. The game is powered by low-latency streaming, ensuring that players see and feel the action as it happens, making the experience both immersive and authentic.
What sets Betterlore apart from other iGaming companies is its commitment to constant innovation. Although still considered a startup, the Company is affiliated with the globally recognised MERKUR Group. This gives Betterlore the stability and operational support needed to take bold risks. This strong foundation allows Betterlore to experiment and create cutting-edge products without the typical constraints faced by startups.
The company's forward-thinking culture is reflected in its international team, which brings together diverse talents from multiple countries. This diversity not only fuels creativity but also helps the brand to better understand and cater to a global audience. With a clear focus on expanding its offerings and creating fresh, engaging experiences, Betterlore is poised to lead the next generation of iGaming.